The idea of domain monetization means maximing your domain investment the way I look at it.  I personally own thousands of domain names and unless you have an exact keyword domain, then the only way to monetize or maximize the value of your investment is to get your hand on an "easy to use" CMS tool, something with built in SEO features, something with built in intelligence (SEO) and something that you can pay somebody $10 an hour (US) or $3.00 in India!  If you like this idea, then you want to use the iReporter tool that you can access for free at moguling.com  They have, for $99 a month an incredible value because they'll do it all for you including hiring bloggers to write content 3 times per month with keyword research done for you!